Events
Our commitment goes beyond delivering clean, high-quality water — it’s about nurturing the communities we serve. That’s why we proudly sponsor and participate in local events year after year, from Santa Barbara to Ventura and everywhere in between.
Celebrating Community with Every Drop
2025
April 26–27
Santa Barbara Earth Day Festival
We were thrilled to support the 55th annual Santa Barbara Earth Day Festival, held at Alameda Park on April 26–27, 2025. This vibrant event featured live music, eco-friendly vendors, educational booths, and the largest green car show on the West Coast. Our team engaged with attendees, discussing sustainable water solutions and the importance of reducing plastic waste. Being part of this festival aligns perfectly with our mission to promote environmental responsibility and community engagement.
Throughout 2025
2025 Events Participation
Our 2025 event season is just beginning, and we were proud to kick it off by participating in the Santa Barbara Earth Day Festival on April 26–27 at Alameda Park. Events like this remind us why we do what we do—providing pure water that supports healthier communities and a healthier planet.
As the year unfolds, we’re actively coordinating with local organizers to support more events throughout Santa Barbara, Ventura, Ojai, Carpinteria, and nearby areas. From school jog-a-thons and youth sports teams to cultural festivals and community fundraisers, we’re committed to showing up for the people and neighborhoods we serve. While some event dates are still being finalized, we’re looking forward to a full calendar of meaningful participation in 2025.
Stay tuned—we’ll be updating this page as new events are confirmed!
2024
April 20
Santa Barbara Earth Day Festival
Supporting the 2024 Santa Barbara Earth Day Festival was an easy “yes” for us. As advocates for sustainability, it’s where we belong. This year, the energy was electric—with local families, environmentalists, and businesses all sharing ideas to create a greener future. We had meaningful conversations about reducing bottled water use, improving water quality at home, and living more sustainably. Events like this remind us why clean water is not a luxury—it’s a necessity. It’s a privilege to be a part of a community that cares, and we’re proud to be part of the Earth Day tradition.
May 10
Carpinteria School Jog-a-Thon
When we sponsor local school events like the Carpinteria Jog-a-Thon, it’s more than just a donation—it’s an investment in our future. This event always brings the whole community together in support of students’ health and education. We love seeing kids having fun while learning the importance of exercise, teamwork, and community spirit. Our water stations were a hit with the joggers and teachers alike. Being part of this event allows us to give back in a way that’s meaningful, and reminds us that healthy living begins with clean water and a supportive environment.
June 29
Santa Barbara Wine + Food Festival
On June 29, 2024, we were honored to sponsor the Santa Barbara Wine + Food Festival at the Museum of Natural History. This annual event brings together over 80 Central Coast wineries and culinary artisans, offering attendees a delightful afternoon of tastings beneath the oak trees along Mission Creek. Our participation underscores our commitment to supporting local culture and sustainability. Engaging with fellow enthusiasts in such a picturesque setting reminds us of the importance of community and the shared appreciation for the finer things in life.
June 21–23
Summer Solstice Celebration
The Summer Solstice Celebration, held from June 21 to 23, 2024, in Santa Barbara, is a vibrant expression of community spirit and artistic creativity. As sponsors, we were thrilled to support this event that features a colorful parade, live performances, and a festival in Alameda Park. Our involvement reflects our dedication to fostering community engagement and celebrating the diverse talents that make Santa Barbara unique. Participating in such a joyous occasion reinforces our belief in the power of unity and cultural expression.
July 31–August 4
Old Spanish Days Fiesta
From July 31 to August 4, 2024, we proudly sponsored the 100th anniversary of Old Spanish Days Fiesta, a cherished Santa Barbara tradition celebrating the city’s rich cultural heritage. The festival featured historical parades, traditional music and dance, and vibrant markets. Our support for this milestone event underscores our commitment to honoring and preserving the cultural fabric of our community. Engaging with residents and visitors during Fiesta week allowed us to connect over shared histories and the importance of cultural preservation.
2024
Ventura SURF Soccer Club
In 2024, we continued our support for the Ventura SURF Soccer Club, a program dedicated to developing young athletes through competitive soccer. Our sponsorship helped facilitate training programs, tournaments, and community events, providing opportunities for youth to grow both on and off the field. We believe in the power of sports to teach valuable life skills such as teamwork, discipline, and perseverance. Supporting Ventura SURF aligns with our mission to invest in the well-being and development of our local youth.
2023
April 29-30
Santa Barbara Earth Day Festival
Earth Day 2023 was a proud moment for all of us at Matilija Pure Water Systems. After so many years of supporting this event, it still fills us with renewed purpose each time. Seeing kids get excited about eco-friendly tech, meeting families learning how to make their homes more sustainable — it reminds us that education and action go hand-in-hand. Clean water isn’t just what we provide — it’s our passion. Being surrounded by organizations and individuals who share that mission energized us to keep pushing forward.
June 24
Santa Barbara Museum of Natural History Wine Festival
This festival always brings together two things we cherish: the beauty of nature and the warmth of community. Supporting the Museum means supporting science, education, and conservation — all values that drive us. Every year we connect with so many local folks who want to know how water systems affect everything from grape growing to marine health. It’s a place where we don’t just pour wine — we pour into the future of environmental understanding.
October 27
Carpinteria School Jog-A-Thon
There’s something incredibly rewarding about cheering on the youngest members of our community as they run to support their school. We’ve supported the Carpinteria School Jog-A-Thon because we believe healthy kids and healthy communities go together. It’s not just about fitness — it’s about encouraging dedication, teamwork, and school pride. Watching those kids run with such joy reminded us that our work has ripple effects beyond water — it supports a thriving, active future.
June 23–25
Summer Solstice Celebration
Solstice in Santa Barbara never fails to uplift us. In 2023, we once again sponsored this joyful, colorful parade, and it was everything we hoped for and more. The community creativity, the energy, the dancing — all of it brought people together in a way that few events can. We believe that celebration is essential to community health, and we love being part of something that shines a light on local artists and culture.
August 2–6
Old Spanish Days Fiesta
Our continued support of Fiesta is something we cherish each summer. As a longtime local business, we’re deeply tied to the traditions and stories that shape this area. Fiesta isn’t just a party — it’s a heritage event that honors the people and history of Santa Barbara. It reminds us that culture and community should be preserved and shared. We’re grateful to contribute to that legacy year after year.
2023
Ventura SURF Soccer Club
In 2023, we proudly continued our sponsorship of SURF Soccer Club. These young players inspire us with their discipline and drive. We believe youth sports help shape tomorrow’s leaders, and it’s incredibly fulfilling to help create opportunities for these kids to thrive. Whether they’re scoring goals or simply learning to work as a team, it’s all part of building a better future — and we’re honored to play a small role in that journey.
2022
April 22
Santa Barbara Earth Day Festival
Earth Day 2022 was extra special for us. After years of uncertainty and distance, coming together in Santa Barbara to celebrate our planet felt like a true renewal. We’ve always believed that clean water is a vital part of a healthy Earth, and sponsoring Earth Day allowed us to amplify that message. We loved connecting with families, businesses, and students who genuinely care about protecting natural resources. Every smile, every question, and every conversation reminded us why we do what we do — helping people access pure, sustainable water while protecting the environment we all share.
June 25
Santa Barbara Museum of Natural History Wine Festival
Supporting the Museum’s Wine Festival is a tradition we hold close to our hearts. The event is not just about great wine; it’s about community, education, and conservation. We believe that protecting water and nature goes hand-in-hand with the values celebrated here. Meeting local winemakers, nature lovers, and families while supporting the Museum’s vital mission made this sponsorship feel deeply personal for us. It’s one of those joyful days where education and celebration blend perfectly — just like a great glass of local wine!
June 24–26
Summer Solstice Parade
There’s no event in Santa Barbara quite like the Summer Solstice Celebration. Bright costumes, giant puppets, vibrant music — it’s pure joy! We love sponsoring Solstice because it represents everything we stand for: community spirit, creativity, and living life to the fullest. It’s a chance to support the arts, celebrate local talent, and simply share happiness with thousands of our neighbors. We always walk away inspired by the beauty and energy of our community.
August 3–7
Old Spanish Days Fiesta
Fiesta is such a huge part of Santa Barbara’s identity, and we feel honored every year to be a small part of keeping this incredible tradition alive. From the colorful parades to the spirited music and dancing, Fiesta reminds us that history, culture, and community are worth celebrating and preserving. Sponsoring Fiesta means helping to bring people together across generations, and we are proud to support something that brings so much joy and pride to our city.
2022
Ventura Youth Club Soccer (SURF Soccer Club)
Youth sports are more important than ever — they teach teamwork, leadership, and resilience. That’s why we continued supporting Ventura’s SURF Soccer Club throughout 2022. Watching these young athletes grow, improve, and form lifelong friendships is so rewarding. It’s a reminder that building a strong future isn’t just about technology or business; it’s about empowering our next generation. We’re honored to help make that happen in our community.
2021
April 19-23
Santa Barbara Earth Day Festival
In 2021, Earth Day remained a mostly virtual event with a few small, outdoor pop-up activities around Santa Barbara. Even with these changes, we were proud to continue our sponsorship. Protecting our local environment is deeply personal to us, and Earth Day gives us a platform to remind our community that clean water and a healthy planet go hand-in-hand. Whether in person or online, we believe every conversation about sustainability makes a difference, and we were honored to still be part of it.
May 1
Carpinteria School Jog-a-Thon Sponsorship
We were thrilled to sponsor the Carpinteria School Jog-a-Thon again as students returned to more regular in-person activities. It’s events like these that breathe life back into our neighborhoods. Encouraging kids to stay active while supporting their education aligns perfectly with our commitment to healthier, happier communities.
Throughout 2021
Channel Islands Marine & Wildlife Institute (CIMWI)
Throughout 2021, our support for CIMWI never wavered. Their mission to rescue, rehabilitate, and release marine mammals is vital for the health of our coastline. Seeing the impact of their efforts firsthand fuels our passion for water conservation and responsible stewardship. It’s a privilege to stand beside an organization so dedicated to protecting local wildlife.
2021
SURF Soccer Club Sponsorship (Ventura Youth Soccer)
In 2021, we proudly sponsored the SURF Soccer Club, helping young athletes in Ventura County get back onto the field after a tough year of cancellations. Youth sports build character, teamwork, and healthy habits — all values we truly believe in. Supporting local youth isn’t just an investment in the present; it’s an investment in a brighter, stronger future for our whole community.
2020
April 20-24
Santa Barbara Earth Day Festival
In response to the COVID-19 pandemic, the Santa Barbara Earth Day Festival transitioned to a virtual format in 2020. Matilija Pure Water Systems proudly continued its sponsorship, adapting to the new format to support environmental education and sustainability initiatives. The virtual festival featured online workshops, panel discussions, and digital exhibits, allowing the community to engage with environmental topics safely from home. Our continued involvement underscored our dedication to environmental causes, even amid unprecedented circumstances.
Throughout 2020
Channel Islands Marine & Wildlife Institute (CIMWI)
Throughout 2020, Matilija Pure Water Systems maintained its support for the Channel Islands Marine & Wildlife Institute (CIMWI), the sole organization authorized by NOAA to respond to marine mammal emergencies in Santa Barbara and Ventura counties. Despite the challenges posed by the pandemic, CIMWI continued its vital work in rescuing and rehabilitating marine life. Our partnership contributed to the conservation of marine ecosystems and the protection of local wildlife, reflecting our broader commitment to environmental stewardship.
2019
February 23
Santa Barbara Home & Garden Lifestyle Expo
The Santa Barbara Home & Garden Lifestyle Expo is always an event we look forward to. It’s the perfect setting to connect with homeowners who are passionate about improving the comfort and quality of their living spaces. We love being there to show how clean, softened water can completely transform daily life—from better-tasting drinking water to healthier skin and longer-lasting appliances. Every time we attend, we’re reminded of how rewarding it is to help people find real, lasting solutions for their homes. Sponsoring this event keeps us deeply rooted in the Santa Barbara community that we’re proud to serve.
April 26
Santa Barbara Earth Day Festival
The Earth Day Festival will always have a special place in our hearts. Supporting environmental awareness is so important to us because pure, clean water is one of our planet’s greatest resources. Every year, this festival reaffirms our commitment to eco-friendly water treatment solutions that help protect natural resources. We love meeting families, students, and business owners who care as much as we do about building a greener future. Sponsoring this event gives us a chance to inspire and be inspired—and to continue advocating for sustainable living through smarter water use.
June 8
Santa Barbara Home & Garden Lifestyle Expo
Being part of the Santa Barbara Home & Garden Lifestyle Expo for a second time in 2019 was another incredible experience. Events like this allow us to see firsthand the enthusiasm people have for improving their homes and their lives. We enjoy showing how upgrading your water system isn’t just a luxury—it’s a smart investment in your family’s health, your home’s value, and your everyday comfort. It’s such a privilege to support and educate our local community at events where curiosity, creativity, and home pride are celebrated.
July 18
California Wine Festival Santa Barbara
The California Wine Festival in Santa Barbara is a vibrant celebration of the best our region has to offer—and we are so proud to sponsor it. Great wine and great water actually go hand in hand, and we love being part of an event that highlights quality, craftsmanship, and local pride. This festival gives us the chance to support local businesses and artisans, and it’s always a fun and lively atmosphere where we can connect with the community in a relaxed, joyful way. Supporting events like this is just one more way we show our love for Santa Barbara.
August 23
Zoofari 2019
Zoofari is one of the most magical nights of the year, and we’re honored to be part of it. Supporting the Santa Barbara Zoo’s efforts means supporting education, conservation, and family-friendly fun—all causes close to our hearts. We love seeing the excitement on kids’ faces and knowing that our sponsorship helps the zoo continue its mission to protect and inspire. Pure water is essential for every living thing, and partnering with the zoo reminds us how interconnected our world truly is. Zoofari blends fun and purpose perfectly, and we’re proud to be part of that.
September 13
Ventura County Home Show
We always look forward to the Ventura County Home Show because it’s a wonderful opportunity to engage with local families and homeowners who want to make smart improvements. It’s rewarding to hear firsthand how much of a difference better water quality can make—from softer laundry to cleaner dishes and healthier living. Sponsoring this event lets us share practical advice and real solutions, while also strengthening our bonds with the Ventura community. Every time we leave this event, we feel energized and even more committed to what we do.
October 18
Boo at the Zoo
Boo at the Zoo is pure fun—for families, for kids, and for us! Supporting this Halloween celebration at the Santa Barbara Zoo is something we truly enjoy because it brings education, conservation, and entertainment together in such a wonderful way. We love being part of events where the community can come together to create lasting memories. Plus, knowing that our sponsorship helps the zoo continue its incredible work with animals and conservation efforts makes it even sweeter. Boo at the Zoo reminds us that community support should be fun, meaningful, and a little magical too.
October 19
Ojai Day 2019
Ojai Day feels like a heartfelt celebration of everything that makes this beautiful area so special. We’re honored to sponsor an event that lifts up local artists, businesses, and traditions. Walking through Libbey Park during Ojai Day, you feel the deep roots of community pride and the spirit of connection that Ojai is known for. Sponsoring this event is our way of giving back to the town and people who have trusted us with their water needs over the years. We love being able to connect, laugh, and share solutions with our neighbors in such a vibrant and relaxed setting.
2018
March 16–18
Ventura County Home & Garden Show
Every year, the Ventura County Home & Garden Show gives us the chance to connect with homeowners looking to improve their space—and water is a huge part of that. We love showing people how clean, soft water can elevate everyday living, whether it’s protecting their appliances or simply enjoying better tasting water straight from the tap. This event isn’t just about showcasing our systems—it’s about educating families on the long-term value of pure water. We always enjoy the conversations, questions, and excitement around water solutions, and we’re proud to be part of a show that brings together trusted local businesses who truly care about the community.
March 26
WQA Water Trade Show and Convention
We had a blast sponsoring the State Street Car Show! It’s an incredible blend of community pride, craftsmanship, and timeless beauty. Just like the car enthusiasts who care deeply about performance and maintenance, we care about helping homeowners protect their investments with better water. Many visitors stopped by to talk about how water quality affects their cars, from spotless rinses to preventing mineral buildup. It was a fun and unexpected way to connect water education with a passionate community we admire.
April 21
Santa Barbara Earth Day Festival
Sponsoring the Santa Barbara Earth Day Festival is something we look forward to every single year. Our mission has always been about more than water—it’s about sustainability, responsibility, and protecting the environment we all share. Earth Day reminds us that every action counts, and we’re proud to be part of a community that truly cares about making a difference. Being surrounded by others who are passionate about green living and resource conservation is energizing. We use this opportunity to not only raise awareness about water quality but also educate on how eco-friendly systems can reduce waste and protect the environment for generations to come. This event perfectly aligns with our core values.
June 9
Char-Go Home Show Productions
The Char-Go Home Show is always a fantastic experience. We love these kinds of events because they bring us face-to-face with homeowners who are genuinely interested in improving their living environment. Water plays such a vital role in the home, and being able to answer questions, offer demonstrations, and share the benefits of soft, clean water is incredibly rewarding. These shows help us connect on a personal level, and it’s great to see familiar faces returning year after year. Supporting local home shows like this helps us stay grounded in the needs of our community.
September 7
Ventura County Home & Garden Show
Every time we return to the Ventura County Home & Garden Show, it feels like coming home. The crowd is warm, curious, and genuinely invested in creating better spaces for their families. It’s always a joy to showcase how our water solutions can make everyday tasks simpler, more efficient, and better for the home. From fewer soap spots on dishes to longer-lasting plumbing and appliances, people are amazed at the difference water quality makes. We believe education is just as important as installation, and this show gives us a perfect platform to do both. We’re proud to be a regular part of this wonderful local event.
September 28
Char-Go Home Show Productions
Returning for another Char-Go event in the fall reinforces our commitment to staying close to the people we serve. We meet everyone from first-time homeowners to long-time residents curious about how to deal with hard water in our area. These events create an open space for discussion, learning, and laughter—where we can share real solutions and honest advice. Sponsoring shows like this allows us to build lasting relationships with our neighbors, and we always leave feeling more connected to the community we proudly serve.
October 20
Ojai Days
Ojai Days holds a special place in our hearts. This celebration of local culture, creativity, and community spirit reflects everything we believe in. Sponsoring this event is our way of saying thank you to the people of Ojai for welcoming us into their homes and lives. It’s a relaxed, joyful day where we get to talk water in a fun, approachable way—and introduce new people to what we do. Whether it’s answering a question about a filtration system or sharing how soft water can help your skin and hair, we love being a part of the conversation. Ojai Days reminds us why we do what we do—because we care about people, and we care about their water.
2017
April 22
Santa Barbara Earth Day
Earth Day in Santa Barbara is always a meaningful event for us. It’s not just about celebrating the planet—it’s about educating and empowering our community to take action. As a company that works daily to deliver cleaner, healthier water, this event aligns perfectly with our mission. We loved connecting with eco-conscious families and sharing how water treatment can reduce plastic waste, protect appliances, and support a more sustainable lifestyle. The conversations we had and the people we met reminded us of the bigger picture: that every drop counts, and we all have a role in preserving our environment.
May 21
Santa Barbara State Street National Premier Car Show
We had a blast sponsoring the State Street Car Show! It’s an incredible blend of community pride, craftsmanship, and timeless beauty. Just like the car enthusiasts who care deeply about performance and maintenance, we care about helping homeowners protect their investments with better water. Many visitors stopped by to talk about how water quality affects their cars, from spotless rinses to preventing mineral buildup. It was a fun and unexpected way to connect water education with a passionate community we admire.
September 8
26th Annual Ventura Home and Garden Show
There’s nothing we enjoy more than helping people transform their homes—and the Ventura Home and Garden Show was the perfect place to do it. From chatting with gardeners about how soft water helps their plants thrive, to helping new homeowners understand what hard water can do to pipes and fixtures, we were there to educate and support. These events allow us to have real conversations about real home needs, and we always walk away feeling inspired by how much our community cares about their spaces and families.
September 23
Santa Barbara Home and Garden Lifestyle Expo
We love meeting local homeowners, and the Santa Barbara Home and Garden Lifestyle Expo gave us the perfect chance to do just that. This expo wasn’t just about products—it was about lifestyle. We spoke to families trying to live greener, healthier lives, and we showed them how improving their water system is a big step toward that goal. Sharing stories, answering questions, and seeing the lightbulb moments when people realized how simple changes could improve their homes—those are the moments we live for.
October 21
Ojai Days
Ojai Days is a celebration of everything that makes our region so special—local artisans, music, food, and families coming together in one joyful gathering. It’s one of our favorite community events because it represents everything we value: connection, local pride, and a shared love of the environment. Being part of this event gave us the chance to meet our neighbors, answer questions about hard water in the area, and simply enjoy being a part of something that brings people together. It reminds us why we serve this region with so much heart.
November 11
Santa Barbara Veterans Day Marathon and Half
Sponsoring the Veterans Day Marathon is always an honor. We deeply respect the service and sacrifices of our veterans, and this event gave us the opportunity to show that appreciation in a meaningful way. It’s inspiring to see runners of all ages and backgrounds come together to support such an important cause. We were proud to cheer them on and provide support along the route. Our team was reminded of the strength and resilience of our community, and we left feeling uplifted and grateful to be involved.
2016
February 27
Char-Go Home Show Productions
We’ve always believed that great water belongs in every home—and events like the Char-Go Home Show are the perfect way to connect with homeowners looking to improve their lives. This show gave us the opportunity to meet hundreds of families who were thinking about everything from kitchen remodels to full home upgrades. Sharing how water quality can truly impact everything from laundry to drinking water gave us real, meaningful conversations with locals in a relaxed, welcoming setting. Supporting this event meant showing up for the community we serve, face-to-face. It’s events like these that remind us why we do what we do.
April 15
Santa Barbara Earth Day
Earth Day has a special place in our hearts. As a company dedicated to sustainability and protecting one of the planet’s most precious resources—water—it’s an honor to support this celebration of our environment. The Santa Barbara Earth Day Festival brought together eco-conscious families, businesses, and changemakers, and we were thrilled to be part of that energy. It wasn’t just about promoting clean water; it was about joining a movement that aligns with our core values. We met so many passionate individuals and had incredible conversations about how small changes at home—like installing a water softener—can make a big difference. This event fueled us for the year ahead.
2015
November 7
Santa Barbara Veteran’s Day Marathon and Half
We are incredibly honored to sponsor the Santa Barbara Veteran’s Day Marathon and Half. Supporting our veterans is deeply personal to us — these brave individuals have sacrificed so much for our freedom and way of life. This event is more than just a race; it’s a powerful celebration of community, patriotism, and perseverance. We believe in staying active and supporting causes that promote both physical wellness and community gratitude, and this marathon perfectly aligns with those values. Seeing families, veterans, and locals gather together in support of a common cause fills us with pride every year.
November 13
Remnants of the Past Vintage Show
We love celebrating the rich history and creative spirit of our Central Coast community, and the Remnants of the Past Vintage Show is one of the most charming and inspiring ways to do that. This event brings together artisans, collectors, and creatives who find beauty and value in items that tell a story. As a company that values both heritage and innovation, we feel right at home here. Supporting this show means supporting small businesses, local makers, and a shared appreciation for timeless quality — something we strive to deliver with every drop of pure water we provide.
